Webhub Design’s Website Business Tips

A couple of months ago, a new client, a local artist, wanted
her site to show only her paintings, and no words. She wanted her paintings to
speak for themselves.
While we believe in sparse website design, you also need a
few words. Without them, first-time visitors are likely to be confused and
decide they’re not in the right place.
The artist was reluctant, but we convinced her that she
needed some navigation, a value proposition tagline, and keyword-infused
background info to make it immediately clear what the website was about, and
interesting enough to stay around a while.
It’s
simple to make your website win them over
First-time
visitors take about two seconds to orient themselves. In a quick flash, they
ask three things:
Answer these immediately, and you’ll convince your customers
to stay a while. Here’s how:
Make
it clear what you sell immediately — if your name and logo don’t say
it, make sure you can tell by the main images and tagline.
Make
it interesting — a “me-too’ website that
says nothing is a sure bet that the customers will leave quickly.
Give
them a clear Value Proposition
— a value proposition is a short statement, placed prominently on the page
that explains your value– the benefit to the visitor to stay on your website.
Check out Wal-Mart’s website. Its value
proposition–positioned immediately under their logo –is subtle, but it’s
there: Save Money, Live Better.
Here’s another one: MailChimp screams what they do, what
they sell, and it’s super interesting. Its value proposition is Easy
e-mail newsletters. Simple, bold, and it screams that their newsletters
are easy.
Contact us
today if you need help making your website engage your visitors! Check us out at webhubdesign.com, or call us at 904-461-8744 today.
Dan Hubley
Dan@webhubdesign.com